STRATEGY FOUNDATION
KPI Consulting
Dubai
Strategy Consulting
I started my career in the Dubai office of a Riyadh-based strategy company.
MY CAREER JOURNEY
GiuseppeLorenzo
Senior Enterprise Account Executive · IC3
HUNTER MENTALITY FARMER MENTALITY
REGIONAL EXPOSURE
Moashirat Aladaa
Riyadh · Headquarters
Strategy Consulting
I moved to Riyadh to work from the firm's headquarters and deepen my regional experience.
ENTERPRISE SALES
Oracle
Middle East & Africa
Business Development → Senior AE
Oracle gave me the opportunity to move into technology sales and grow through every level.
ORACLE PROGRESSION
From Business Development to Senior Account Executive
MIDDLE EAST & AFRICA
6 YEARS IN THE COMPANY
STEP 01
Business Development
STEP 02
Account Executive · IC1
STEP 03
Account Executive · IC2
STEP 04
Senior Account Executive · IC3
CURRENT ROLE02SALES STORIES
The proof is in the deals.
Three complex situations where I created the opening, changed the buying motion and delivered the outcome.
+20
New logos
+100
Opportunities discovered
+50
Events participated
120%
Average target achieved over the years
$8M+
TCV generated
03WHY ALIBABA CLOUD / WHY ME / WHY NOW
Why Alibaba Cloud. Why me. Why now.
01
WHY ALIBABA CLOUD
The AI opportunity is bigger than cloud.
Alibaba has the full stack to help enterprises move from AI experimentation to AI at scale — infrastructure, cloud, AI platforms and Qwen, its own foundation model.
02
WHY ME
I know how to sell transformation.
I've built a track record selling complex, high-value technology to banks and large enterprises across MEA. I understand executive stakeholders, long sales cycles, business cases and how to turn technology into commercial outcomes.
03
WHY NOW
The market is being built today.
UAE and Saudi Arabia are accelerating investment in AI infrastructure, sovereign AI and enterprise adoption. I want to join while the market is being shaped — and use my enterprise sales experience to help build Alibaba Cloud's position in the region.
WHY I FIT THE MOMENT
CREATE
Hunter mentality: I create demand and build opportunities before an RFP exists.
ORCHESTRATE
I align business, IT, architecture, security and executive stakeholders around one outcome.
GROW
Farmer mentality: I turn the first win into trust, expansion and a long-term transformation roadmap.
Oracle taught me how to win in enterprise technology.
Alibaba gives me the opportunity to help shape the enterprise AI market.
Let's build something meaningful.
Giuseppe Lorenzo
Senior Enterprise Account Executive
Middle East & Africa